Reyaz Jeffrey

About Me

I am a practicing marketer specializing in Marketing Communications. Having worked extensively in the banking and financial services industries, I have held senior management responsibilities for product management, marketing communications, sales and distribution, and overall organizational strategy.

At CQU, I teach Marketing and Management subjects, with MRKT20052 (Marketing management and digital marketing) and MGMT20140 (Design Thinking for Managers) as my core units.

I am currently pursuing my PhD at the University of Newcastle. My research thesis involves researching consumer behavior amongst Australian ethnic minority communities.

I am also an accomplished wildlife photographer.

General

Background

A significant part of my career was in the banking and financial services industry in Sri Lanka, In various roles, I have held senior-level responsibilities in Marketing, product management, and general management.

I also co-founded and manage a boutique animations agency based in Sydney.

Universities Studied At

University of Newcastle, Newcastle, NSW

Western Sydney University, Sydney

Universities Worked At

Central Queensland University, Sydney

Western Sydney University, Sydney

Awards

Several awards for market leadership and product innovation in the life insurance industry in Sri Lanka

Previous teaching

Next Campus, Sri Lanka. Delivering PGD subjects for Birmingham City University, UK

Professional Experience

Chief Executive Officer, Amana Takaful Life PLC

Professional Memberships

Australian Marketing Institute

Key Achievements

Presented paper on Consumer decision-making by Australian Muslims for financial products at the Business and Economics Society International (B&ESI) Conference 2019, Vienna, Austria.

Publication - Consumer decision-making by Australian Muslims for financial products Global Business and Economics Anthology. December 2019 (2), 100-112

Panel reviewer, ANZAM 2019 conference. Theme Wicked solutions to wicked problems: The challenges facing management research and practice.