Dr Vishnu Menon is a Senior Lecturer in Marketing at the School of Business and Law. His interdisciplinary research integrates marketing, psychology, and economics with a focus on advancing the United Nations Sustainable Development Goals (SDGs), particularly SDG 3 (Good health and well-being) and SDG 12 (Responsible consumption and production). Specifically, his work examines how brand labels, sustainability tags, and health certifications influence sustainable consumer behaviour.

Dr Menon's research has been published in leading academic journals such as Journal of Business Research, Personality and Individual Differences, Journal of Retailing and Consumer Services, Australasian Marketing Journal, Journal of Innovation and Knowledge, and Appetite, among others. He is a founding member of the Centre of Research in Marketing and Consumer Psychology (CRMC) at Reykjavik University, Iceland, and an active member of Behavioral Lab at Kristiania University College, Norway,  as well as the Consumer Behaviour Analysis Research Group (CBAR) at Cardiff University, UK. He currently serves on the editorial boards of the Journal of Consumer Affairs (ABDC-A) and the Journal of Innovation and Knowledge (ABDC-A). He also served as a guest editor for the Managerial and Decision Economics journal, and serves as an ad-hoc reviewer for the Journal of Business Research, Australasian Marketing Journal, Journal of Innovation and Knowledge, Journal of Consumer Affairs, and Journal of Organisation Behavior Management, among others.

With a rich professional background spanning academia, industry, and the public sector, Dr Menon brings a global perspective to his teaching and research. Before joining CQUniversity, he held academic positions as a Senior Lecturer in Marketing at the University of Southampton (UK) and Massey University (New Zealand), and as an Assistant Professor of Marketing at Reykjavik University (Iceland). He also served as a Senior Evaluator at the Education Review Office in New Zealand. His industry experience includes roles as a Marketing Manager, Business Analyst, and Marine Engineer.