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Bruce Prideaux

PhD (UQ)
Adjunct Professor-700687
School of Business and Law
Centre for Regional Economies and Supply Chains
(07) 4037 4715
+61 (0)403936146 Mobile Phone
About Me
No About Me information available.

I currently hold the position of Director of the Centre for Tourism and Regional Opportunities at the Cairns campus of Central Queensland University and am the  program director of the Masters of Sustainable Tourism Management. I have a wide range of research interests including protected area tourism, rural tourism, remote area tourism, indigenous tourism, urban tourism, river and canal tourism and climate change. Other active areas of research include military heritage, tourism transport, ecotourism. I hold a Visiting Professorship at Taylors University Malaysia and has authored over 300 journal articles, book chapters and conference papers on a range tourism related issues. I have authored or co-authored 10 books, the most recent of which look at climate change issues and global rainforest tourism. Current projects include a book looking aspects of coral reef and how tourism can be used in rural development.

Universities Studied At

2000 - PhD The University of Queensland

1986 - M. Ec (Regional Planning) James Cook University

1979 - BA The University of Queensland

1976 – BEc (Soc Sc) James Cook University

1973 - Certificate of Education Townsville Teachers College

Universities Worked At

2015 to present Professor Central Queensland University

2004 to 2015 Professor James Cook University

2001 - 2003 Lecturer C - The University of Queensland

1992 – 2001 Lecturer B - The University of Queensland

1990 – 1991 Part-time Lecturer in Tourism Transport - James Cook University


  • 2014 Best PhD Student Paper Award CAUTHE Conference 2012 (co authored the paper with the award winner, Alison Anderson)
  • 2013 The Pro Vice Chancellor’s Research Excellence Award for the Most Higher Degree by Research (HRD) Completions for FLBCA in 2011
  • 2012 Best PhD Student Paper Award CAUTHE Conference 2012 (co authored the paper with the award winner, Michelle Thompson)
  • 2011Best Paper Award, APTA Conference 2011, Seoul.
  • 2010 The Pro Vice Chancellor’s Excellence Award for the Most Papers Published 2007-2009 (Faculty of Law, Business and the Creative Arts)
  • 2005 Best paper for Dywer, L., King, B. and Prideaux, B. (2005) Effect of Unethical Business Practices on Australian Inbound Package Tourism 15th CAUTHE Conference, Alice Springs , 2-5 February, available on CD Rom.
  • 2006 The Pro Vice Chancellor’s Teaching Award (Faculty of Law, Business and the Creative Arts)

Previous teaching

  • James Cook University
  • BX2091 Tourism & Leisure Management (Undergraduate 2015)
  • BX3194 Destination Management and Planning (Undergraduate 2015)
  • TO5103 Global Destination Competitiveness (Masters 2014)
  • TO5104 Tourism Management Strategies (Masters 2014)
  • LB5232 Marketing and Consumer Engagement (MBA 2015)
  • LB5220 Entrepreneurship in International Emerging Trends (MBA 2015)

Professional Experience

1990 - 1992 Acting Regional Officer - Queensland Department of Transport

1984 - 1989 Transport Analyst - Queensland Department of Transport 1984-1989

1978 - 1978 Part-time Tutor and External Course Writer - Social Science

Department, Townsville College of Advanced Education, Queensland

1974 - 1984 Secondary Teacher - Queensland Department of Education 1973-1983

Professional Memberships

  • Council for Australian Tourism & Hospitality Education (CAUTHE)
  • Asia Pacific Tourism Association (Board Member)


Director - Centre for Tourism and Regional Opportunities

Program Leader - Master of Sustainable Tourism Management 

Professional Interests

Areas in which I have recently published and am actively researching in include:

  • Climate change
  • Tourism crisis management
  • Rain forest tourism
  • Coral reef tourism
  • Modelling destination development
  • Drive tourism and tourism transport in remote areas
  • 4WD tourism in Desert regions
  • River tourism
  • Issues in inbound tourism from Korea and China
  • Backpackers
  • Battle field tourism
  • Heritage management in the Asia Pacific
  • Scenario analysis as a tourism forecasting tool
  • Futures research including scenarios
  • Aviation issues related to low cost carriers
  • Mountain tourism with a focus on sustainability
  • Indigenous tourism development

Industry Reports

Prideaux, B., Sibtain, J. and McNamara, K. (2009), Douglas Community Consultation: 2009 Survey (prepared for Cairns Regional Council), James Cook University, Cairns.

Prideaux, B., McNamara, K. and Blakeney, K. (2009) Shopping On Norfolk Island: 2008 Survey, (prepared for Norfolk Island Tourism). James Cook University, Cairns.

Prideaux, B., Mcnamara, K. And Blakeney, K. (2009) Cairns Night Markets & Foodcourt, (Prepared For The Cairns Night Markets) James Cook University, Cairns.

Prideaux, B. and Thompson, M. (2008) Caravan Park Survey, (prepared for Ccaravanning Queensland Caravan Parks Association of Queensland


Membership of Editorial Boards

  • Journal of Tourism and Travel Marketing
  • Journal of Vacation Marketing
  • ASEAN Journal on Hospitality and Tourism
  • Journal of Destination Marketing & Management (Regional Editor –Asia Pacific)
  • Journal of Heritage Tourism
  • Advances in Hospitality and Leisure
  • Tourism Geographies
  • Asia Pacific Journal of Tourism Research
  • Turismo em Análise (TemA) (Brazil)
  • Journal of Transport Literature (Brazil)
  • International Journal of Tourism Sciences (South Korea)
  • International Journal of Tourism Research
  • Tourism Recreation Research (India)
  • Indian Journal of Applied Hospitality (India)
  • International Journal of Safety and Security in Tourism/Hospitality
  • The Journal of Tourism Studies 2004-2006
  • Tourism Analysis
  • Journal of Tourism Research & Hospitality
  • Journal of Hospitality and Tourism Management (Publications Review Editor)

2000 to 2008

Consultancy Work

  • 2010 – 2015 Port Douglas and Daintree tourism – provision of annual visitor statistics ($60,000)
  • 2011 Cairns Regional Council - Far North Queensland Innovation Hub Business Case ($20,000)
  • 2010 Regional Development Australia Far North and Torres Strait Inc Data collection and Analysis for a report on the future social, economic and environmental needs of the North Queensland Region, ($28,000)
  • 2010 Tropical Tourism North Queensland - An investigation into the views on the local tourism industry by Cairns Residents ($5,000)
  • 2010 Tropical Tourism North Queensland - A report on the visitor profile of tourists visiting Palm Cove ($8,000)
  • 2009 Cairns Regional Council Report on Concerns held by Residents of Port Douglas ($17,000)
  • 2008 Norfolk Island Tourism Report on Shopping on Norfolk Island ($9,000)
  • 2008 Cairns Night Markets Report on Market Segments ($6,000)
  • 2008 Tropical Tourism North Queensland Report on Membership ($1,000)
  • 2007 Queensland Caravan Parks Association Report on Caravan Park Users ($5000)

Research Supervision

I am currently accredited for supervision in the following:

  • 3508 Tourism

At the level of Principal Supervisor

Current Capacity
I am currently available to supervise more research candidates
No Supervisions to display.
Research Interests
Commerce, Management, Tourism And Services

Tourism - Impacts of Tourism

Commerce, Management, Tourism And Services

Tourism - Tourism Management

Commerce, Management, Tourism And Services

Tourism - Tourist Behaviour and Visitor Experience

Commerce, Management, Tourism And Services

Tourism - Tourist Behaviour and Visitor Experience

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