I enjoy my work enormously and am truly passionate about delivering high-quality teaching, research, and service to our students, community, and society.
Among all of my research publications, 19 of them have been published in Financial Times listed top journal, ABDC A* or A ranked journal, or Scimago Q1 journal.
In addition, I have been awarded the following grants:
• The GH-6D: A Multi-domain Measure of Harm to Gamblers and CSOs That Is Benchmarked to Health Utility, Victorian Responsible Gambling Foundation Grant, Browne, Matthew, Matthew Rockloff, Steve Begg, Alex Russell, Nerilee Hing, En Li, Vijay Rawat, and Cailem Murray-Boyle, 2019 ($178,818)
• Can Humour Reduce Fear of Flying among Aviation Travellers?, CQUniversity Centre for Tourism and Regional Opportunities Grant, Pabel, Anja and En Li, 2018; 2019 ($4,732 approved in 2018; with additional funding of $2,250.75 approved in 2019)
• Development of an Internal Gambling Research Participant Panel, CQUniversity Research Infrastructure Block Grant, Russell, Alex, Nerilee Hing, Matthew Rockloff, Matthew Browne, George Stuart, En Li, Lisa Lole, and Erika Langham, 2017 ($49,986.04)
• Community Based Participatory Action Research to Address Gambling Harms in the Yarrabah Aboriginal Community, CQUniversity Interdisciplinary and Social Innovation Research Grant, Hing, Nerilee, Jenni Judd, Gracelyn Smallwood, En Li, Alex Russell, Erika Langham, Ashley Gordon, and Helen Breen, 2017 ($49,650)
• Effect of Wagering Marketing on Vulnerable Adults, Victorian Responsible Gambling Foundation Grant, Hing, Nerilee, Matthew Rockloff, Matthew Browne, En Li, Erika Langham, Alex Russell, Lisa Lole, Anna Thomas, and Rebecca Jenkinson, 2016; 2017 ($292,207 approved in 2016; with additional funding of $35,000 approved in 2017)
• Implicit Associations Between Gambling and Sport: The Influence of Advertising on Young Spectators, Victorian Responsible Gambling Foundation Grant, Li, En, Erika Langham, and Matthew Browne, 2015 ($49,504)
• Sleep, Alcohol and Gambling: A Losing Combination?, CQUniversity Population Research Grant Scheme, Li, En and Hannah Thorne, 2015 ($19,500)
• Mobile Pokie Apps: The Perfect Substitute or the Perfect Storm?, Victorian Responsible Gambling Foundation Grant, Rockloff, Matthew, Matthew Browne, Belinda Goodwin, Judy Rose, Erika Langham, En Li, Hannah Thorne, and Tess Armstrong, 2015 ($190,000)
• The Impacts of Luck Management on Gambling Consumption, CQUniversity Population Research Grant Scheme, Li, En, Matthew Rockloff, and Yuwei Jiang, 2014 ($16,500)
• Innovation in Traditional Gambling Products, Gambling Research Australia Tender, Rockloff, Matthew, Matthew Browne, Phillip Donaldson, En Li, and Erika Langham, 2014 ($410,325)
• A Mobile Gambling Platform to Enhance Funded Research, CQUniversity Research Infrastructure Grants Scheme, Rockloff, Matthew, Phillip Donaldson, Matthew Browne, Erika Langham, En Li, and Wei-Peng Teo, 2013 ($39,817)
• Gambling Online and Offline: EGM Environments That Contribute to Excess Consumption and Harm, Victorian Responsible Gambling Foundation Grant, Rockloff, Matthew, Matthew Browne, Phillip Donaldson, En Li, and Erika Langham, 2013 ($132,000)
• The Design of Six Optimum Pre-commitment Features- Preparatory Work to Inform the ACT Trial, Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) Tender, Rockloff, Matthew, Phillip Donaldson, Matthew Browne, En Li, and Erika Langham, 2013 ($143,000)
• Do Big Computer Mice Lead to Big Consumer Bills: The Influence of Hand Gestures on Consumer Generosity, FABIE Small Research Grant for Early Career Academic Staff, CQUniversity, Li, En and Ellen Garbarino, 2012 ($2,000)
• The Influence of Culture on Consumer Judgments, Faculty of Economics and Business PreDoc Funding Scheme, University of Sydney, Li, En, 2010 ($12,500)
• Hedonic or Utilitarian: The Impacts of Time Orientation and Mortality Salience on Consumer Choices, JMS Doctoral Research Grant, Journal of Marketing Science, Li, En, 2007 (RMB 5,000)
I am currently accredited for supervision in the following:
Commercial Services - Hospitality Management
Marketing - Consumer behaviour
Marketing - Marketing Management (incl. Strategy and Customer Relations)
Marketing - Social marketing
Public health - Public health not elsewhere classified