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Dr. En Li

Ph.D. (University of Sydney); M.M.S. (Shanghai Jiao Tong University); B.M.S. (Shanghai Jiao Tong University)
Senior Lecturer - Marketing
School of Business and Law
Centre for Regional Economies and Supply Chains
(07) 4923 2386
Rockhampton North
Building 34 - Room 2.17
About Me

I enjoy my work enormously and am truly passionate about delivering high-quality teaching, research, and service to our students, community, and society.

General
Awards

  • ANZAM 2018 Conference Marketing, Communication and Retail Stream Best Paper Award, Australian & New Zealand Academy of Management, 2018
  • Student Voice Awards Commendation for Educator of the Year 2018, CQUniversity, 2018
  • Student Voice Awards Commendation for On-Campus Educator of the Year 2018, CQUniversity, 2018
  • Student Voice Awards Commendation for Distance Educator of the Year 2018, CQUniversity, 2018
  • Student Voice Awards Commendation for On-Campus Educator of the Year 2017, CQUniversity, 2017
  • Student Voice Awards Commendation for Educator of the Year 2017, CQUniversity, 2017
  • Student Voice Awards Commendation for On-Campus Educator of the Year 2016, CQUniversity, 2016
  • Student Voice Awards Commendation for Educator of the Year 2015, CQUniversity, 2015
  • Student Voice Awards Commendation for On-Campus Educator of the Year 2015, CQUniversity, 2015
  • Student Voice Awards Commendation for Distance Educator of the Year 2015, CQUniversity, 2015
  • Excellence in Engagement Opal Awards Finalist (Engaged Research and Innovation), CQUniversity, 2014
  • Student Voice Awards Commendation for Educator of the Year 2014, CQUniversity, 2014
  • Student Voice Awards Commendation for On-Campus Educator of the Year 2014, CQUniversity, 2014
  • Nomination of the Vice-Chancellor's Award for Outstanding Contributions to Learning and Teaching, CQUniversity, 2014
  • Top 15 Unijobs Lecturer of the Year in Australia (#7 among 4,000+ nominees in Australia), 2013
  • Fellowship, World Business Institute, 2013
  • Best Paper Award for International Review of Business Research Papers, 7th Global Business and Social Science Research Conference, 2013
  • Nomination of the Vice-Chancellor's Award for Outstanding Contributions to Learning and Teaching, CQUniversity, 2013
  • Nomination of the Vice-Chancellor's Award for Good Practice in Learning and Teaching, CQUniversity, 2013
  • Student Voice Awards Commendation for On-Campus Educator of the Year 2013, CQUniversity, 2013
  • Student Voice Awards Commendation for Distance Educator of the Year 2013, CQUniversity, 2013
  • Student Voice Awards Commendation for Distance Educator of the Year 2012, CQUniversity, 2012
  • Lifetime membership, Beta Gamma Sigma (highest recognition for graduates from AACSB-accredited business schools), 2012
  • Faculty of Economics and Business Dean’s Citation for Tutoring, University of Sydney, 2009
  • Postgraduate Research Scholarships, University of Sydney, 2007 - 2010
  • Excellent Paper of Year 2005-2006 Award, China Marketing Association, 2006
  • Guanghua Scholarship, Shanghai Jiao Tong University, 2005
  • National Excellence Scholarship, Shanghai Jiao Tong University, 2004
  • Bao Yugang Scholarship, Shanghai Jiao Tong University, 2002

Media Citations

  • 'Gambling study finds the hungry and drunk are betting bigger', Themorningbulletin.com.au, 24 Apr 2020
  • 'Locked-down gamblers warned to avoid 'hunger games' and drinking too', Cqu.edu.au/cquninews, 24 Apr 2020
  • 'When Aussie teens think of sport, gambling is not far behind', Keepitclever.com.au, 5 Dec 2018
  • 'Young men are vulnerable to betting inducement adverts: CQUni studies find', Cqu.edu.au/cquninews, 23 Aug 2018
  • 'ABC interview on gambling, youth and sport', ABC Far North Queensland; ABC North West Queensland; ABC North Queensland; ABC Tropical North FM, 26 Apr 2018
  • 'Teens not able to side-step associations between sport and gambling', Cqu.edu.au/cquninews; Publicnow.com; Article.wn.com, 10 Apr 2018
  • 'Can we uncouple gambling and sports?', 2SER (Sydney Educational Radio), 10 May 2017
  • 'Coles doesn't want customers in its new "dark" store', Smartcompany.com.au, 30 Jun 2016
  • 'Coles doesn't want customers in its new store', Thenewdaily.com.au, 28 Jun 2016
  • 'CQU researcher probes gambling advertising's effect', News-mail.com.au; Themorningbulletin.com.au; Centraltelegraph.com.au; Dailymercury.com.au; Gladstoneobserver.com.au; Whitsundaycoastguardian.com.au; Whitsundaytimes.com.au; Cqnews.com.au, 7 Aug 2015
  • 'Exploring the impacts of gambling', SEA FM Mackay, 5 Aug 2015
  • 'Researcher probes advertising's effect', Capricorn Coast Mirror, 5 Aug 2015
  • 'Exploring impact of sport-related gambling advertising on young spectators', Cqu.edu.au/cquninews, 6 Jul 2015
  • 'Innovative delivery service takes off', Hume Leader (Melbourne), 9 Jun 2015
  • 'Melburnians rush to sign up for new 24-hour parcel delivery service', Heraldsun.com.au, 2 Jun 2015
  • 'Opal Awards for gems among engagement projects', Cqu.edu.au/cquninews, 26 Nov 2014
  • 'What the Indian summer does to our retail economy', Mornings with Sarah Tomlinson Show, ABC North and West, 5 Jun 2014
  • 'CQUni's gambling research reputation pays off with $700,000 in fresh funding', Cqu.edu.au/cquninews, 30 May 2014
  • 'A sure bet that gambling researchers also make good lecturers', Cqu.edu.au/cquninews, 29 Apr 2014
  • 'Student voice heard, educators recognised', Cqu.edu.au/cquninews, 28 Nov 2013
  • 'David awarded for tackling touchy subject of buying fresh food on-line', Cqu.edu.au/cquninews, 21 Aug 2013
  • 'Ring in the rewards', Sunday Mail (Brisbane), 18 Aug 2013
  • 'Retailers the big winners as customers swap plastic reward cards for mobile loyalty programs', Couriermail.com.au; News.com.au; Heraldsun.com.au; Perthnow.com.au, 10-11 Aug 2013
  • 'A man's job can dictate gambling habits', Queensland Telegraph, 23 Feb 2013
  • 'CQ men's love of freedom leads to gambling problems', Sunshinecoastdaily.com.au, 18 Feb 2013
  • 'Lack of work control linked with gambling men', Shift Miner Magazine, 18 Feb 2013
  • 'Gambling linked to work life', Morning Bulletin, 18 Feb 2013
  • 'Work can be key to gambling', Central Telegraph, 15 Feb 2013
  • 'Men across the north-west are more likely to gamble if they lack control at work', Radio Zinc (Mount Isa); Hot FM (Mount Isa); Zinc Central Queensland (Rockhampton), 13 Feb 2013
  • 'Men are more likely to gamble when they feel less in control at work', ABC Capricornia, 12 Feb 2013
  • 'Workplace managers and supervisors could be the catalyst for gambling addictions', Channel 7, 11 Feb 2013

Key Achievements

Among all of my research publications, 16 of them have been published in Financial Times listed top journal, ABDC A* or A ranked journal, or Scimago Q1 journal.

In addition, I have been awarded the following grants:

The GH-6D: A Multi-domain Measure of Harm to Gamblers and CSOs That Is Benchmarked to Health Utility, Victorian Responsible Gambling Foundation Grant, Browne, Matthew, Matthew Rockloff, Steve Begg, Alex Russell, Nerilee Hing, En Li, Vijay Rawat, and Cailem Murray-Boyle, 2019 ($178,818)

Can Humour Reduce Fear of Flying among Aviation Travellers?, CQUniversity Centre for Tourism and Regional Opportunities Grant, Pabel, Anja and En Li, 2018; 2019 ($4,732 approved in 2018; with additional funding of $2,250.75 approved in 2019)

Development of an Internal Gambling Research Participant Panel, CQUniversity Research Infrastructure Block Grant, Russell, Alex, Nerilee Hing, Matthew Rockloff, Matthew Browne, George Stuart, En Li, Lisa Lole, and Erika Langham, 2017 ($49,986.04)

Community Based Participatory Action Research to Address Gambling Harms in the Yarrabah Aboriginal Community, CQUniversity Interdisciplinary and Social Innovation Research Grant, Hing, Nerilee, Jenni Judd, Gracelyn Smallwood, En Li, Alex Russell, Erika Langham, Ashley Gordon, and Helen Breen, 2017 ($49,650)

Effect of Wagering Marketing on Vulnerable Adults, Victorian Responsible Gambling Foundation Grant, Hing, Nerilee, Matthew Rockloff, Matthew Browne, En Li, Erika Langham, Alex Russell, Lisa Lole, Anna Thomas, and Rebecca Jenkinson, 2016; 2017 ($292,207 approved in 2016; with additional funding of $35,000 approved in 2017)

Implicit Associations Between Gambling and Sport: The Influence of Advertising on Young Spectators, Victorian Responsible Gambling Foundation Grant, Li, En, Erika Langham, and Matthew Browne, 2015 ($49,504)

Sleep, Alcohol and Gambling: A Losing Combination?, CQUniversity Population Research Grant Scheme, Li, En and Hannah Thorne, 2015 ($19,500)

Mobile Pokie Apps: The Perfect Substitute or the Perfect Storm?, Victorian Responsible Gambling Foundation Grant, Rockloff, Matthew, Matthew Browne, Belinda Goodwin, Judy Rose, Erika Langham, En Li, Hannah Thorne, and Tess Armstrong, 2015 ($190,000)

The Impacts of Luck Management on Gambling Consumption, CQUniversity Population Research Grant Scheme, Li, En, Matthew Rockloff, and Yuwei Jiang, 2014 ($16,500)

Innovation in Traditional Gambling Products, Gambling Research Australia Tender, Rockloff, Matthew, Matthew Browne, Phillip Donaldson, En Li, and Erika Langham, 2014 ($410,325)

A Mobile Gambling Platform to Enhance Funded Research, CQUniversity Research Infrastructure Grants Scheme, Rockloff, Matthew, Phillip Donaldson, Matthew Browne, Erika Langham, En Li, and Wei-Peng Teo, 2013 ($39,817)

Gambling Online and Offline: EGM Environments That Contribute to Excess Consumption and Harm, Victorian Responsible Gambling Foundation Grant, Rockloff, Matthew, Matthew Browne, Phillip Donaldson, En Li, and Erika Langham, 2013 ($132,000)

The Design of Six Optimum Pre-commitment Features- Preparatory Work to Inform the ACT Trial, Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) Tender, Rockloff, Matthew, Phillip Donaldson, Matthew Browne, En Li, and Erika Langham, 2013 ($143,000)

Do Big Computer Mice Lead to Big Consumer Bills: The Influence of Hand Gestures on Consumer Generosity, FABIE Small Research Grant for Early Career Academic Staff, CQUniversity, Li, En and Ellen Garbarino, 2012 ($2,000)

The Influence of Culture on Consumer Judgments, Faculty of Economics and Business PreDoc Funding Scheme, University of Sydney, Li, En, 2010 ($12,500)

Hedonic or Utilitarian: The Impacts of Time Orientation and Mortality Salience on Consumer Choices, JMS Doctoral Research Grant, Journal of Marketing Science, Li, En, 2007 (RMB 5,000)

Research Supervision
Accreditation

I am currently accredited for supervision in the following:

  • Commercial Services
  • Tourism
  • Marketing
  • Public Health and Health Services

At the level of Associate Supervisor


Current Capacity
I am currently available to supervise more research candidates
Checking For Students Supervised
Research Interests
Commerce, Management, Tourism And Services

Commercial Services - Hospitality Management

Commerce, Management, Tourism And Services

Marketing - Marketing Management (incl. Strategy and Customer Relations)

Medical And Health Sciences

Public Health and Health Services - Health Promotion

Publications
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Teaching
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