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Michael Thomson

Communications & Stakeholder Engagement
School of Health, Medical and Applied Sciences
(07) 4930 6884
0408 819 666 Mobile Phone
Rockhampton North
Building 361 - G.20
About Me

Michael Thomson provides communications and stakeholder engagement support for the researchers within the Department of Agriculture, Science and Environment.

He has a research interest in supporting new methods of extending innovation and encouraging adoption of new technologies by the community, in particular the use of creative non-fiction storytelling to motivate a willingness to change behaviour.


An experienced communicator with skills for all seasons.
With more than a decade in journalism in print, television and online media, and five years in public relations, I have skills including:
* clear and concise writing
* media liaison
* multimedia production
* website traffic analysis and design architecture
* social media management
* strategic communications planning
* stakeholder relations, and
* public speaking.
I am based in Rockhampton, Central Queensland, with exceptional networks in agribusiness, agripolitics and media, and have worked for clients including including Woolworths, Sheep CRC, Beef Australia, AgForce, NSW Food Authority, Incitec Pivot and Meat & Livestock Australia.

Universities Studied At

University of Queensland (1995-98) - B.A. (double major in journalism, minor in English Literature)


2006 - McKillop Prize for Rural Reporting from the NSW Farmers' Association, for coverage of the AWB Oil for Food scandal.

2005 - Finalist in the Eureka Awards for science reporting.

2004 - Rural Press Journalist of the Year.

2003 - Qld Media Award for Excellence in Rural Journalism from the Media, Entertainment and Arts Alliance, for coverage of the Qld land clearing debate.

Previous teaching

RHD communications training - two-day workshops for postgraduate scholars sponsored by Australia's red meat R&D corporations. 

Professional Memberships

Rockhampton Golf Club Committee 2018 to present.

Professional Interests

2015 - Advanced Facilitation training

2014 - Certified in the use of Advanced Google Analytics

1995 - AMEB - 6th Grade Speech and Drama

1990 - AMEB - 5th Grade Theory of Music

Industry Reports

Lead editor and contributing author to the 2019 publication, 'Concept to Impact - The story of the Sheep CRC 2001-2019'.


2007-10 National Online Editor, FarmOnline network, Rural Press / Fairfax Agricultural Media 

Consultancy Work

2010-15 Senior Consultant, Cox + Inall Communications, Australia's leading public relations firm specialising in agribusiness issues.

Recent Research Projects
No research projects to display.
Research Interests
Agricultural And Veterinary Sciences

Agriculture, Land and Farm Management - Farm Management, Rural Management and Agribusiness

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