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Publications
Journal article
Does the lived experience of gambling accord with quantitative self-report scores of gambling-related harm?

Newall, P., Rawat, V., Hing, N., Browne, M., Russell, A. M. T., Li, E., . . . Dellosa, G. (2025). Does the lived experience of gambling accord with quantitative self-report scores of gambling-related harm?. Addiction Research and Theory, 33(2), 150-160. doi:10.1080/16066359.2024.2365177


‘No evidence of harm’ implies no evidence of safety: Framing the lack of causal evidence in gambling advertising research

Newall, P., Allami, Y., Andrade, M., Ayton, P., Baker-Frampton, R., Bennett, D., . . . Roberts, A. (2024). ‘No evidence of harm’ implies no evidence of safety: Framing the lack of causal evidence in gambling advertising research. Addiction, 119(2), 391-396. doi:10.1111/add.16369


Gambling-Related Harm to Affected Others: Lived Experience Differs by Relationship Type, Gambling Severity, Life Circumstances, and Relationship Factors

Newall, P., Rawat, V., Hing, N., Browne, M., Tulloch, C., Russell, A. M. T., . . . Dellosa, G. (2024). Gambling-Related Harm to Affected Others: Lived Experience Differs by Relationship Type, Gambling Severity, Life Circumstances, and Relationship Factors. International Journal of Mental Health and Addiction, 1-19. doi:10.1007/s11469-024-01417-7


Validation of the 7-item domain-general gambling harm scale (DGHS-7)

Syvertsen, A., Kristensen, J. H., Browne, M., Li, E., & Pallesen, S. (2023). Validation of the 7-item domain-general gambling harm scale (DGHS-7). Addictive Behaviors Reports, 17, 1-7. doi:10.1016/j.abrep.2023.100499


Minding the consumer mindsets in addressing gambling consumption harms

Li, E., Thorne, H., Browne, M., & Rockloff, M. (2022). Minding the consumer mindsets in addressing gambling consumption harms. Frontiers in Psychology, 13(2022), 01-04. doi:10.3389/fpsyg.2022.905785


Benchmarking gambling screens to health-state utility: The PGSI and the SGHS estimate similar levels of population gambling-harm

Browne, M. B., Russell, A. M. T., Begg, S., Rockloff, M. J., Li, E., Rawat, V., & Hing, N. (2022). Benchmarking gambling screens to health-state utility: The PGSI and the SGHS estimate similar levels of population gambling-harm. BMC Public Health, 22(1), 1-13. doi:10.1186/s12889-022-13243-4


Cross-cultural studies Into gambling consumption behavior: Eyeing eye-tracking measures

Li, E., Briley, D. A., Dixon, M. J., & Williams, R. J. (2021). Cross-cultural studies Into gambling consumption behavior: Eyeing eye-tracking measures. Frontiers in Psychology, 12, 1-4. doi:10.3389/fpsyg.2021.646007


Impulsive sports betting: The effects of food or substance consumption

Li, E., Hing, N., Russell, A. M., & Vitartas, P. (2020). Impulsive sports betting: The effects of food or substance consumption. Journal of Gambling Studies, 36(2), 539-554. doi:10.1007/s10899-020-09938-1


Interest in inducements: A psychophysiological study on sports betting advertising

Lole, L. R., Russell, A. M., Li, E., Thorne, H. B., Greer, N. M., & Hing, N. (2020). Interest in inducements: A psychophysiological study on sports betting advertising. International Journal of Psychophysiology, 147, 100-106. doi:10.1016/j.ijpsycho.2019.10.015


Are sports bettors looking at responsible gambling messages? An eye-tracking study on wagering advertisements

Lole, L. R., Li, E., Russell, A. M., Greer, N. M., Thorne, H. B., & Hing, N. (2019). Are sports bettors looking at responsible gambling messages? An eye-tracking study on wagering advertisements. Journal of Behavioral Addictions, 8(3), 499-507. doi:10.1556/2006.8.2019.37


Gambling risk groups are not all the same: Risk factors amongst sports bettors

Russell, A. M. T., Hing, N., Li, E., & Vitartas, P. (2019). Gambling risk groups are not all the same: Risk factors amongst sports bettors. Journal of Gambling Studies, 35(1), 225-246. doi:10.1007/s10899-018-9765-z


Who bets on micro events (microbets) in sports?

Russell, A. M. T., Hing, N., Browne, M., Li, E., & Vitartas, P. (2019). Who bets on micro events (microbets) in sports?. Journal of Gambling Studies, 35(1), 205-223. doi:10.1007/s10899-018-9810-y


Til debt do us part: Comparing gambling harms between gamblers and their spouses.

Jeffrey, L. J., Browne, M., Rawat, V., Langham, E. M., Li, E., & Rockloff, M. (2019). Til debt do us part: Comparing gambling harms between gamblers and their spouses.. Journal of Gambling Studies, 35(3), 1015-1034. doi:10.1007/s10899-019-09826-3


An exploration of how simulated gambling games may promote gambling with money

Armstrong, T., Rockloff, M., Browne, M., & Li, E. (2018). An exploration of how simulated gambling games may promote gambling with money. Journal of Gambling Studies, 34(4), 1165-1184. doi:10.1007/s10899-018-9742-6


Gambling and sport: Implicit association and explicit intention among underage youth

Li, E., Langham, E., Browne, M., Rockloff, M., & Thorne, H. (2018). Gambling and sport: Implicit association and explicit intention among underage youth. Journal of Gambling Studies, 34(3), 739-756. doi:10.1007/s10899-018-9756-0


Does the uptake of wagering inducements predict impulse betting on sport?

Hing, N., Russell, A. M. T., Li, E., & Vitartas, P. (2018). Does the uptake of wagering inducements predict impulse betting on sport?. Journal of Behavioral Addictions, 7(1), 146-157. doi:10.1556/2006.7.2018.17


On the spur of the moment: Intrinsic predictors of impulse sports betting

Hing, N., Li, E., Vitartas, P., & Russell, A. M. T. (2018). On the spur of the moment: Intrinsic predictors of impulse sports betting. Journal of Gambling Studies, 34(2), 413-428. doi:10.1007/s10899-017-9719-x


Promotional games: Trick or treat?

Briley, D. A., Danziger, S., & Li, E. (2018). Promotional games: Trick or treat?. Journal of Consumer Psychology, 28(1), 99-114. doi:10.1002/jcpy.1007


Breaking bad: Comparing gambling harms among gamblers and affected others

Li, E., Browne, M., Rawat, V., Langham, E., & Rockloff, M. (2017). Breaking bad: Comparing gambling harms among gamblers and affected others. Journal of Gambling Studies, 33(1), 223-248. doi:10.1007/s10899-016-9632-8


Hierarchy of gambling choices: A framework for examining EGM gambling environment preferences

Thorne, H. B., Rockloff, M. J., Langham, E., & Li, E. (2016). Hierarchy of gambling choices: A framework for examining EGM gambling environment preferences. Journal of Gambling Studies, 32(4), 1101-1113. doi:10.1007/s10899-016-9601-2


Attitudes towards gambling and gambling reform in Australia

Donaldson, P., Rockloff, M., Browne, M., Sorenson, C. -M., Langham, E. M., & Li, E. (2016). Attitudes towards gambling and gambling reform in Australia. Journal of Gambling Studies, 32(1), 243-259. doi:10.1007/s10899-015-9529-y


EGM jackpots and player behaviour : an in-venue shadowing study

Browne, M., Langham, E., Rockloff, M., Li, E., Donaldson, P., & Goodwin, B. (2015). EGM jackpots and player behaviour : an in-venue shadowing study. Journal of gambling studies., 31(4), 1695-1714. doi:10.1007/s10899-014-9485-y


Jackpot structural features : rollover effect and goal-gradient effect in EGM gambling

Li, E., Rockloff, M., Browne, M., & Donaldson, P. (2015). Jackpot structural features : rollover effect and goal-gradient effect in EGM gambling. Journal of gambling studies., (2015), 1-14. doi:10.1007/s10899-015-9557-7


A dynamic view of cultural influence : a review

Briley, D., Wyer, R., & Li, E. (2014). A dynamic view of cultural influence : a review. Journal of consumer psychology., 24(4), 557-571. doi:10.1016/j.jcps.2014.02.003


It’s a sure bet you’re going to die : existential terror promotes gambling urges in problem players

Rockloff, M., Browne, M., Li, E., & O'Shea, T. (2014). It’s a sure bet you’re going to die : existential terror promotes gambling urges in problem players. Gambling research., 26(1), 33-43. Retrieved from http://search.informit.com.au/documentsummary;dn=820214577954910;res=ielhss


Embodied gentleness effect: The influence of hand movements on food preferences

Li, E., Briley, D., & Gorn, G. (2013). Embodied gentleness effect: The influence of hand movements on food preferences. Advances in consumer research., 41, 755-756. Retrieved from http://www.acrwebsite.org/volumes/1015709/volumes/v41/na-41


Do open hands (always) open wallets : the influence of gestures on generosity

Garbarino, E., & Li, E. (2012). Do open hands (always) open wallets : the influence of gestures on generosity. Advances in consumer research., 40, 642-643.


Attitudes shaped by eye movements : : the reading direction effect

Li, E., & Briley, D. (2011). Attitudes shaped by eye movements : : the reading direction effect. Advances in consumer research., 39(10), 666-667. Retrieved from http://www.acrwebsite.org/volumes/1010266/volumes/v39/na-39


Conference paper
Fear of flying: Can humour help?

Pabel, A., Li, E., & Cassidy, L. (2022). Fear of flying: Can humour help?. In CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism, Hospitality and Events: Proceedings of the 32nd Annual Conference (pp. 59). Online: Council for Australasian University Tourism and Hospitality Education (CAUTHE). Retrieved from https://cauthe.org/cauthe-2022-conference-online/


Moving hands move mind : embodied gentleness effect

Li, E., Briley, D., & Gorn, G. (2013). Moving hands move mind : embodied gentleness effect. In Proceedings of 7th Global Business and Social Science Research Conference. (pp. 1-8). Melbourne, Victoria, Australia: World Business Institute Australia. Retrieved from http://www.wbiworldconpro.com/


Some like it hard whereas others don’t seem to care : a study of how touch influences reading medium preferences

Harris, D., Li, E., & Radel, K. (2013). Some like it hard whereas others don’t seem to care : a study of how touch influences reading medium preferences. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2013), Adelaide, South Australia, 1-4 December 2013 (pp. 1-7). Auckland: University of Auckland.


When urban meets rural : the interactive effect of location, age, and education on technology adoption

Li, E., Harris, D., Rossi, D., & Luck, J. A. (2013). When urban meets rural : the interactive effect of location, age, and education on technology adoption. In Proceedings of 7th Global Business and Social Science Research Conference. (pp. 1-9). Melbourne, Victoria, Australia: World Business Institute Australia. Retrieved from http://www.wbiworldconpro.com/


A consuming passion: linking gambling to the use of alcohol, caffeine, and energy-rich foods

Browne, M., Rockloff, M., Donaldson, P., & Li, E. (2012). A consuming passion: linking gambling to the use of alcohol, caffeine, and energy-rich foods. In National Association for Gambling Studies 22nd Annual Conference, 21-23 November, Launceston, Tas. (pp. 1-15). na: National Association for Gambling Studies Australia.


Attitudes towards gambling and gambling reform in Australia

Donaldson, P., Rockloff, M., Sorenson, C. M., Browne, M., & Li, E. (2012). Attitudes towards gambling and gambling reform in Australia. In National Association for Gambling Studies 22nd Annual Conference, 21-23 November, Launceston, Tas. (pp. 1-11). Launceston, Tas.: National Association for Gambling Studies.


Gambling as an expression of needs for autonomy: men who are not free at work feel free to gamble (…a lot!)

Li, E., Rockloff, M., Donaldson, P., & Browne, M. (2012). Gambling as an expression of needs for autonomy: men who are not free at work feel free to gamble (…a lot!). In National Association for Gambling Studies 22nd Annual Conference, 21-23 November, Launceston, Tas. (pp. 1-18). Launceston, Tas.: National Association for Gambling Studies.


Moving eyes move minds

Li, E., & Briley, D. (2012). Moving eyes move minds. In Proceedings of the 2012 Society for Consumer Psychology Annual Winter Conference, 16-18 February, 2012, Las Vegas, USA (pp. 73-75). Nashville, TN: Society for Consumer Psychology.


Openhanded or tightfisted : the influence of gestures on generosity

Garbarino, E., & Li, E. (2011). Openhanded or tightfisted : the influence of gestures on generosity. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2011 : marketing in the age of consumerism: Jekyll or Hyde?, conference proceedings, 28-30 November 2011, Perth, Western Australia. (pp. 1-6). Perth, Western Australia: Edith Cowan University. Retrieved from http://anzmac.org/


Leftward or rightward : does matching horizontal stimulus movement with habitual reading direction improve evaluations?

Li, E., & Briley, D. (2010). Leftward or rightward : does matching horizontal stimulus movement with habitual reading direction improve evaluations?. In Abstracts of the 27th International Congress of Applied Psychology. (pp. 1191). Melbourne, Vic.: Australian Psychological Society.


A Multi-agent Simulation Paradigm of Customer Retention Management

Li, E., Lu, W., & Zhou, Y. (2009). A Multi-agent Simulation Paradigm of Customer Retention Management. In 2009 WRI World Congress on Computer Science and Information Engineering. (pp. 581-585). Piscataway, NJ: IEEE. doi:10.1109/CSIE.2009.256


Report
Investigating Chinese consumer’s purchasing behaviour and their perception and willingness to pay for imported Australian fruits and vegetables

Rahman, A., Akbar, D., Rolfe, J., Li, E., Nguyen, T., Kinnear, S., & Bhattarai, S. (2021). Investigating Chinese consumer’s purchasing behaviour and their perception and willingness to pay for imported Australian fruits and vegetables. CRC for Developing Northern Australia (CRCNA). Retrieved from https://www.crcna.com.au/


Effects of wagering marketing on vulnerable adults

Hing, N., Russell, A. M., Rockloff, M. J., Browne, M., Langham, E. M., Li, E., . . . Thorne, H. B. (2018). Effects of wagering marketing on vulnerable adults. Melbourne, Vic: Victorian Responsible Gambling Foundation. Retrieved from https://responsiblegambling.vic.gov.au/


Implicit associations between gambling and sport

Li, E., Browne, M., Langham, E., Thorne, H. B., & Rockloff, M. J. (2018). Implicit associations between gambling and sport. North Melbourne, Vic: Victorian Responsible Gambling Foundation. Retrieved from https://responsiblegambling.vic.gov.au/search/?q=rockloff


Mobile EGMs Apps – The perfect substitute or the perfect storm?

Rockloff., Greer, N., Armstrong, T., Thorne, H., Langham, E., Moskovsky, N., . . . Li, E. (2018). Mobile EGMs Apps – The perfect substitute or the perfect storm?. North Melbourne, Vic: Victorian Responsible Gambling Foundation. Retrieved from https://responsiblegambling.vic.gov.au/search/?q=rockloff


Assessing gambling-related harm in Victoria: A public health perspective

Browne, M., Langham, E., Rawat, V., Greer, N., Li, E., Rose, J., . . . Best, T. (2016). Assessing gambling-related harm in Victoria: A public health perspective. North Melbourne, VIC: Victorian Responsible Gambling Foundation. Retrieved from http://www.responsiblegambling.vic.gov.au/


EGM environments that contribute to excess consumption and harm

Rockloff, M., Thorne, H., Goodwin, B., Moskovsky, N., Langham, E., Browne, M., . . . Rose, J. (2015). EGM environments that contribute to excess consumption and harm. Australia: Victorian Responsible Gambling Foundation. Retrieved from https://www.responsiblegambling.vic.gov.au/


The impact of electronic gaming machine jackpots on gambling behaviour : commissioned by Gambling Research Australia

Rockloff, M., Hing, N., Donaldson, P., Li, E., Browne, M., & Langham, E. (2014). The impact of electronic gaming machine jackpots on gambling behaviour : commissioned by Gambling Research Australia. Melbourne, Vic.: Office of Liquor, Gaming and Racing, Department of Justice. Retrieved from https://www.austgamingcouncil.org.au/


Book chapter
Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis

Wong, H., Sultan, M., Kokho Sit, J., Li, E., & Hung, J. Y. (2014). Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis. In K. Todorov, & D. Smallbone (Eds.), Handbook of research on strategic management in small and medium enterprises (pp. 40-54). Pennsylvania, USA: IGI Global. doi:10.4018/978-1-4666-5962-9


Private and public : eye movement and eye tracking in marketing

Li, E., Breeze, J., Horsley, M., & Briely, D. (2014). Private and public : eye movement and eye tracking in marketing. In M. Horsley, M. Eliot, B. A. Knight, & R. Reilly (Eds.), Current trends in eye tracking research (pp. 201-209). Switzerland: Springer. doi:10.1007/978-3-319-02868-2_15